eden has been appointed to lead multi-channel PR campaigns for two of Leicestershire’s longstanding independent businesses – Tyron Runflat and Gaslow International.

The specialist PR consultancy, which has recently expanded with several new appointments, was selected as the communications agency of choice by both businesses, to raise the profile of their products and expertise across diverse and interconnected audiences.

Tyron Runflat, inventors of the world’s only multi-piece rubber Runflat, offer tyre protection to keep people moving after a blowout or puncture – whether military, blue-light services or civilian vehicles. Established in 2001 and based in Loughborough, Tyron provides mobility and safety during and after tyre deflation, allowing the driver to get to a safe place for assistance.

Peter Simson, Director at Tyron Runflat, said: “We’re thrilled to be working with Eden who have demonstrated a keen eye for a news hook already, securing great coverage for us during Tyre Safety Month in October. As a business with a national and international reach, its crucial that we make ourselves heard in a busy marketplace and are making meaningful connections with our customers through commentary in the media on topics that matter to them. We’re looking forward to working closely with Eden and the team to grow our share of voice over the coming months.”

Gaslow International is a leading provider of gas management solutions, specialising in refillable gas systems for leisure vehicles, marine applications, and domestic use. With 46 years of expertise, Gaslow offers innovative and safe gas storage and distribution systems designed to meet the highest industry standards. Also headquartered in Loughborough, Gaslow shares crossover customers with Tyron, selling to motorhome owners for example.

Carl Orton, Technical Manager at Gaslow, said: “It’s great to be working with a team of media experts to share our news, guidance and support through new channels. The Eden team are really passionate about getting to know us, our product and our networks so that they can write about Gaslow effectively. It was really productive to welcome them to our HQ for a tour earlier this month and we’re excited to see what they achieve for us into 2025 and beyond.”

Director and Head of New Business at Eden PR, Emily Winsor-Russell, added: “We’re delighted to have been appointed by two of Leicestershire’s most well established and customer-centric businesses. It’s been a pleasure to get to know Peter, Carl, Richard and the teams at both Tyron and Gaslow and to map out digital PR strategies that will help to raise awareness of their expertise and ambitious plans for growth.”